Buying Womens Lingerie To Fit A Man

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Sounds impractically insane? Well, the eyebrow-raising topic is no more impossible. Men have actually crossed barriers to come forward and cherish some lingerie love. Who knew the luxury of sexy satins and fancy laces could embrace the male population as well? Get rid of all the biased thoughts as we learn why a man would actually want to wear a bra.

The world has always stamped garters and babydolls to portray the sexiness of feminine curves, but how does a man manage to show off his steamy side? Simply flaunting those muscular abs isn’t fair at all. After all, those exotic undergarments were begging for a breakthrough. Coming back to our question here, it is absolutely fine for a man to want to wear a woman’s intimates. Cross-dressing is something that is never new to the society and we know that shirts, trousers, and boyshorts have long gone to the female wardrobe. Now, why is it even gross when men do the same? Leaving aside the fetish thoughts, it is truly appreciable for a man to be bold enough in exploring the unexplored.

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Today’s fashion industry is something that has done things beyond imagination and introducing lingerie for men is one such creativity, we could say. We could obviously sense what’s running in your mind right now! Yes, the anatomy a man is far different from that of a woman and that is very well taken care of by the designers. Everything from bras, g-strings, and bodysuits are crafted according to a man’s physique where guys can feel more comfortable and needn’t hold back their desire to actually hook on that posh fantasy. Moreover, the sizes are also taken care of.

If you are one among those men who are holding back the urge to actually go ahead and buy a thong panty for yourself, shying away isn’t really going to help you with this one. An Australian brand, Homme Mystere, has gone viral for its out-of-the-box attempt to launch an exclusive line for men’s lingerie and guess what; they even conduct ramps to promote the fact that lingerie and camisoles shouldn’t be monopolized to women. Beyond your personal opinions about the topic, their online store is a must-visit to simply be awed by how much the label has customized their products to suit the tastes of men.

The next time you see your husband trying to impress you with some lingerie, get shocked not. Things are very much normal and it simply means your man is brave and distinct enough to experiment with lingerie in his own terms. So, what’s your take on this one? Leave a comment on what you personally feel about this controversial fashion advancement!Men would get nervous at the sight of on lookers and would rather set themselves aside and be seated outside a store while their better half’s shopped for their intimate needs. Apparently, men would purchase lingerie in retail stores under anonymous names, figuratively ducking into the shop, or pretending not to stare at the shop assistance for guidance. Stealthy creeping, those embarrassed side-glances, the blushes when confronted by a sales assistant were (or are still) the norm. But now, there’s something new happening in the world of lingerie; maybe it’s only a storm in a teacup, but it’s certainly changing the vision for lingerie itself. More Indian men are seen shopping for this intimate piece of clothing, especially online. We delve into this new psychology and endeavour to understand it.

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You do not clarify, name is withheld, whether your fears of looking or feeling ‘too pervy’ are in relation to the shop, or the lingerie itself…the latter is an equally legitimate concern. The main question here is, are times changing?

Intimate wear needs? Recent studies suggest that men are emerging as significant buyers of women’s undergarments thanks to the anonymity the online platforms provide and the number of male buyers rise sharply during occasions such as Valentine’s Day. The purchase of lingerie has gone through a sea of change.

Ms Richa Kalra, Co-Founder, CandySkin says, “About a decade ago the scenario was similar, however, the percentage was much lesser due to inhibitions.

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More men would accompany their wife to buy lingerie but hardly gift them the same. Today the younger generation buys lingerie as a gift for their wife or girlfriend (not necessarily on Valentine’s Day).

Even if they do not buy lingerie by themselves they definitely have a say and opinion thus they accompany women while doing the same. The percentage has increased today compared to even five years ago.

Mr Kunal Asar Sr VP – Retail, PrettySecrets also agrees with Ms Kalra and comments, “Indian men do buy lingerie for their women; however, most of these purchases are occasion based.

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We see the number of male buyers rise sharply during occasions such Valentine’s Day or during the wedding season, which also happens to be the wedding anniversary season around November to February.”

Kamuk Life’s CEO, Mr Abhishek Gupta opines, “Lingerie has taken a quantum leap from being a need to a want and buying lingerie and especially intimate lingerie for your women has become a fun and interesting way to improve intimacy among couples. A decade ago, buying lingerie and intimate lingerie was being done by women and that too was done only at time of marriage. Things have thankfully gone beyond Fur, Babydolls and butterfly panties. The online platform makes it easier for men to buy lingerie and explore their naughty side.”

Mr Gaurav Jain, VP – Marketing, fashion e-commerce portal Cilory, says, “Earlier the society was very conservative with women not sharing their intimate needs with their men and longing for support. Buying lingerie was a nightmare for women and they used to be very secretive about their buying choices and even going to a shop was a big effort. With no access to internet or ecommerce, women had limited choices.”

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According to Mr Gopi, Founder of Shyaway.com, the lingerie industry in India has improvised tremendously over the years and so has the man’s idea of buying intimates for his woman. “Talking about a decade ago, the stereotyped scenario was something that needed a major breakthrough. Bras and panties were barely discussed by women themselves, leave alone men. Thanks to the Smartphone era, men no more shy away from splurging on lingerie to their loved ones. At the end of the day, it is all about the attention a man gives to smaller details that matters the most in a relationship, ” he adds.

Mr Asar says, “Ten years ago, lingerie was only available in MBOs and a few large format stores; however, now the advent of lingerie in department stores, EBOs, and online, which has increased the number of men purchasing lingerie. Brands also now target men customers, especially through online marketing, which wasn’t the case ten years ago. Since it’s online, it’s still private and not ‘open’. However, yes, online lingerie brands do get good traction from men.”

Mr Ovais Dehlvi, Manager Operations, Intimate Street, while speaking about a decade ago, says, “It is quite out in the open now, for a man to purchase for lingerie for his wife / girlfriend. A decade ago there was a scarcity of lingerie brands and the male psyche to step into the unmentionables section was unheard of. Even the men who did had to make their respective purchases quickly.”

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Mr Suman Chowdhury, Co-Founder & COO, Clovia says, “Lingerie has always been talked about in hushed voices in our country. It has always been a pain for women to shop from neighbourhood stores as they were mostly run by men. The situation was worse for the Indian men who wanted to buy and gift lingerie for their women. However, with changing times and the expansion of internet penetration in the country, women have become more experimental with their innerwear and men have become more thoughtful and progressive about their gifting options. Availability of the same online has helped immensely.

He adds that there is definitely less inhibition in buying lingerie online, both for men and women. “Online platforms help them explore different options in the comfort of their home, without the hesitation to enter a lingerie store. Men are emerging as significant buyers of women’s lingerie online, thanks to the anonymity it provides.” Also, he mentions that 15 per cent of buyers on Clovia are men. And the figure touches almost 20 per cent during November to February—the wedding season in many parts of the country and hence also the wedding anniversary season. Besides, Mr Chowdhury states that many of these orders ask for gift wrapping.

While PrettySecrets says that over 20 per cent of its buyers on an average are men. They see this go up to 40 per cent during the November to February period.

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Online lingerie brand Mr Gupta, says, “Men coming to our site and looking for new styles and good prices. On KamukLife.com about 65 per cent