Lingerie List New Url Womens

Whether you're strictly a 'granny pants' woman or a die-hard La Perla fan, you can't deny the importance of underpinnings. They provide a solid foundation for your outfit (there's a reason VPLs are no longer a thing, and it's thanks to seamless thongs), but they can also reflect your mood. During lockdown, searches for non-wired bras spiked by 40% YOY according to Figleaves; which means most of us were opting for comfy undies along with a new loungewear wardrobe.

In 2023, some of us are be sticking to bralettes while others rejoice in more luxurious purchases. Luckily, circumstances have forced brands to innovate, meaning now there's even more choice than ever before. Labels like SKIMS and Savage X Fenty have paved the way for more ergonomic, playful and size-inclusive designs, and many others are soon to follow.

To save you scrolling through 28 slides – of pure perfection, we might add – we thought we'd give you a little run down of the best lingerie brands out there:

Underwear, Lingerie And Sleepwear Online Shop

Buying bras online isn't the easiest, as sizes differ between brands. However, if you're keen to avoid schlepping to the high street, fret not. Plenty of retailers offer an online bra-fitting consultation or you can suss things out for yourself using a measuring tape and M&S' guide.

If you know your size but you're unsure of what styles will suit, there are a few basic rules to arm yourself with. Triangle and non-wired styles are easier for A-C cups as they usually don't provide a huge amount of support. Padded styles will give a fuller shape, while unlined bras create a more natural-looking silhouette. Finally, there's a big difference between balconette and high-apex cups, so pay attention to your breast shape and zoom in on product detailing for a good indication of whether something will suit.

Kat The Label is female founded and Australian born, with everything designed in the Melbourne Atelier. Going strong since 2015, the brand's low-maintenance glamour and vintage-inspired designs have championed a whole new kind of sensuality. We're obsessed the 1990s high-leg cuts, luxe pastel satins and ditzy floral prints.

Women's Underwear & Lingerie

The then-Victoria's Secret model, who pitched the idea to M&S back in 2012, tempered the department store's basics-focused designs with a healthy dose of allure. The result is comfortable but sexy, with sets made from luxurious silk and lace and starting from as little as £12.50.

UK-based brand Lounge was founded 2015 by husband and wife duo Dan and Melanie Marsden to instant success, and has since expanded globally. The label's mission is to make comfort sexy, so every underwear set is expertly designed with womens' bodies in mind – like the high apex bras with subtle cutouts that support while showing skin. We particularly love the retro pin-up prints and inclusive size range: every piece is available from XS to 3XL.

Dora Larsen is the lingerie label every fashion editor wants to wear. Known for its cool colour-blocking in icy-blue and lavender or fuchsia and orange palettes, you'd been forgiven for thinking these designs were just a pretty 'face'. We beg to differ – having tried the pieces, we can confirm that Dora Larsen lingerie is

Women's Sexy Lingerie & Intimate Apparel

Comfortable. The perfect sweet spot between sexy and practical and enough to take you out of the no-bra hole you've been in since lockdown no.1, we couldn't praise Dora Larsen enough.

Rihanna's lingerie brand Savage X Fenty launched in 2018 as part of a subscription service. Fast foward three years and it's secured stockists including Amazon and ASOS, and is rumoured to be expanding to atheisurewear in the next year.

The brand has garnered a cult following thanks its 2020s equivalent of the Victoria's Secret shows; which see women and men of all sizes, shapes and races modelling the inclusive pieces and performances from the likes of Bad Bunny, Miguel and Lizzo. The lingerie itself embodies Rihanna's playful approach to fashion, with bold hues, neon lace and cheeky cutouts.

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Nudea is the new sustainable lingerie brand you need on your bookmarks bar. The label is B-corp certified, carbon neutral on shipping, creates underwear made entirely from recycled materials and donates 1% of every sale to charity. If that hasn't convinced you to browse the brand's undies, the level of comfort should seal the deal: its The Boss bras are the next best thing to being naked.

When Kim Kardashian launched SKIMS in September 2019, she brought shapewear into a new era. Her ultra-stretchy control collection boasts a plethora of cuts designed for backless, one-shoulder, slit-side and plunging clothing – and it's actually comfortable to wear.

Even when the pandemic hit and clothing sales took a nosedive, the brand kept on growing. Its comfortable thongs (seriously: we thought there no such thing) and 'Fits Everybody' bralettes were perfect for lounging and WFH in. The best bit about SKIMS, though? Customers can choose from nine different nude shades and sizes range from XXS to XXXXXL.

Best Women's Underwear 2022

Victoria's Secret has has had a facelift in recent years. Having shed its 'you can't sit with us' reputation and halted those controversial fashion shows, the lingerie brand is back with a new look. We were sceptical at first, but VS has really come through. The Bond Street store now feels like a welcoming place open to all and the diverse imagery is more beautiful than ever before. Sizes are inclusive and there's a focus on comfort as well as allure – we couldn't recommend the comfy Cloud bras more.

You probably know Eberjey for its cult modal pyjamas, but did you know the brand also does beautiful lingerie too? When its female founders launched the label in 1996, they set out to make intimates for women first and foremost, rather than designing through the lens of the male gaze. Naturally, then, Eberjey's underwear is all about putting comfort first, with hardware-free, soft-cup bras and comfy stretch-lace. These everyday pieces just so happen to be incredibly pretty too. Win, win.

Italian intimates brand Cosabella is best known for its signature stretch-lace that's totally seamless (no VPL is great news for this season's bodycon trend). The brand's comfy approach to 'sexy' is empowering: lacey lingerie does not have to be restrictive, fussy or hand-wash only.

Best Lingerie Brands: 28 Lingerie Brands For Women In 2023

Female-founded lingerie brand Stripe & Stare has been making waves since first debuting its eco-friendly knickers back in 2017. Made from sustainable jersey fibres spun from wood pulp, every pair is fully biodegradable (just remember to remove the lace trims when composting).

The brand claims it makes 'the world's comfiest knickers' that will never give you the dreaded wedgie; and while we were suspicious at first, we can vouch that these statements as indeed true. Plus, who doesn't love the throwback feels of girlish love-heart print and weekday multipacks?

Originally a model and actor, Dita Von Teese is best known for her undying commitment to old Hollywood glamour (she's never seen without glossy finger waves or a red lip) and all things burlesque. For a woman who was corset training long before the Kardashians came along, it's only natural that her lingerie brand has been such a success.

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It's not all about boudoir vibes though. Alongside structured satin basques and bondage-inspired accessories, Von Teese offers lace underwear sets with enough stretch and support for everyday wear. We also love the inclusive approach to sizing.

When Calvin Klein Underwear burst onto the scene in 1992 (with that iconic Kate Moss and Mark Wahlberg campaign), its menswear-inspired designs were a breath of fresh air. The logo-jacquard band is still going strong today, along with the comfy jersey fabrications and boyish cuts. If you're looking for something fuss-free to wear day-to-day, or refuse to go back to underwired bras post-lockdown, this brand is your best bet.

Agent Provocateur was founded in 1994 by Joseph Corré, the son of Vivienne Westwood. The clue is in the name when it comes to this brand: it's provocative, alluring and overtly sexy, embracing and owning sexuality while celebrating the female form.

Best Lingerie Brands In 2023: Affordable Options For Any Style

Talking of bodies, we're pleased to see the brand has recently stepped up its game diversity-wise and there are models of different shapes and sizes on the site.

As for the designs you can expect to find every lingerie style imaginable. Choose from basques, bras, garter belts, chemises and thongs in leopard-print, lace, cut-out satin and crystal-embellished mesh.

Italian brand Intimissimi is a one stop shop for all things intimates. It specialises in nightwear, luxury lingerie and everyday basics for your underwear drawer. Great news for those who like to stock up once they find the perfect bra, the brand keeps the same signatures on rotation, introducing a few new designs every season. It works because the pieces are so beautifully timeless – think elegant silk camisoles with matching French knickers, smoothing micro-mesh sets and seamless strapless bras, as well as intricate lace and embroidered designs.

Women's Lingerie, Bras & Underwear Inspired By You

We probably don't need to tell you that La Perla is one of the most iconic underwear brands in the fashion industry. First launched in 1954, it's since featured in countless films and music videos, and has even been worn on the red carpet by Kendall Jenner and Gigi Hadid. Its